FAQ
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What is the fundamental goal of the Kolanis7 platform?
Our core mission is to significantly increase your net annual profit by redirecting your reservations from high-commission booking agencies (like Booking.com, Novasol, etc.) to direct bookings via your optimized online channels. Our strategy is built with the goal of helping you reclaim the 15%–30% in commission that you are currently losing.
How can I justify a monthly investment when I don't pay a commission for an empty property?
We do not view the investment in the Kolanis7 Platform as a new cost, but rather as a calculated investment in profit maximization (ROI). Our goal is to prove that the amount you pay for our services is significantly less than the commission you avoid by shifting just a few conversions to your direct channel. Our success is always tied to your measurable return on investment.
How much time is needed for visible results, and what is the typical partnership period?
Digital marketing is a strategic, long-term process.
Initial Setup (Months 1–3): Focus is on foundations—conversion-optimized website, analytics, and campaign launch.
Tangible Results (Months 4–6): We expect a visible and consistent growth in direct traffic and a reduction in reliance on expensive third-party channels.
How will I know that the Kolanis7 platform is successfully increasing my revenue?
To ensure complete transparency, we focus on three key metrics:
Customer Acquisition Cost (CAC): We measure the direct cost to acquire one booking. When this cost is lower than the commission you currently pay (e.g., to Booking.com), you automatically achieve a higher profit.
Conversion Rate (CR): We track the percentage of website visitors who complete a reservation. Optimizing this lowers your cost per booking.
Growth of Relevant Traffic: We track immediate ROI from Paid Ads (short-term) and the crucial monthly growth of Organic Traffic (SEO) (long-term) to dramatically reduce your long-term CAC.
I already have a website. Why would I change it?
Our goal is for your website to be more than just an “online business card”; we want it to be a tool that delivers real results—more inquiries, bookings, or sales. The sites we develop are Search Engine Optimized (SEO), Fast and Mobile-Friendly, and Conversion-Focused to actively encourage direct reservations.
Do I need to completely stop using external platforms for sales and bookings?
No, the goal is not complete elimination—it’s strategic control. We recommend a hybrid approach: your direct channel must become the main source of reservations and profit, while external channels can be used strategically to fill off-season periods or reach new markets.
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